Professional Experience
FCB Health, SVP/Creative Director: 2019 – 12/2025
Co-managed, mentored, and ran one of the biggest creative groups at the agency with over $35 million in billings.
Shot over a dozen TVC and OLVs, including the biggest launch in Lilly history in 2022.
Speaker/Agency Extras: IPG Health Mentor, College Recruitment Program, Bold Beginners Intern Pitch Mentor, Moxie Mentor (for mid-level employees), Summer Internship Mentor, EDI Task Force Member to evolve creative brief.
DTC Brands/Launches: Lilly: Mounjaro and Omvoh. Paragard, Blujepa, Sunosi
Board of Directors, Women Who Create (WWC), 2019 - 2023
Connected founders with potential sponsors (ad agencies) raising over $20k in sponsorship funds. Worked closely with the creative team that built the MVP of our mentor-matching App, Charisa, for members.
Good Measure, Team Lead, Copy + Strategy: March 2019
Volunteer at a 72-hour Idea and Branding Hack-a-thon for two non-profits: We Are Grounded and 100EveryDay.org. Worked with 100+ designers, writers, and strategists to launch two brands over a weekend
TMA/Fanscape (Omnicom), VP/Creative Director: 2017 - 2019
Social and Experiential: ExxonMobil, Mars Corp, Mars/Wrigley Confection, Lifetime/A&E, Philips Sleep & Respiratory
New Business Pitches: Ferrero Rocher, GNC, Wells Fargo, Influencer Continuum Clients
Freelance: 2011 - 2017; 2019
A Company, Area23, Blast Radius, Brand Tru, Code & Theory, Cynda Media Lab, DDB, Digitas health, Disco, Evoke, FCB, Grey, Havas Life, H&S, Infusion, Interbrand, Kaiser Permanente, Ketchum, JWT, Patients & Purpose, Possible WW, PKT, Publicis, Rebellion, RX Mosaic, The Matchstick Group, Wunderman
Workshop Leader and Facilitator, In-House Marketing Department, Kaiser Permanente: 2017
Designed and led a three-day workshop. Days 1 and 2 were for 50+ group, to inspire and motivate them to create great briefs and compelling marketing programs. Day 3 focused on the 10-person creative team, with conceptual techniques and exercises to help them generate big ideas.
Tribal DDB, Group Creative Director: 2008 - 2011
Advil, AndroGel, Centrum, ExxonMobil, Lowe's, H&R Block, Hiscox Insurance, Novartis OTC. New Business: Audi, J&J, NatureMade Vitamins, SlimFast, Viacom/SpongeBob Squarepants
CDMiConnect, now Patients & Purpose, SVP/ACD: 2003 - 2008
Employee #35 at up-and-coming digital and CRM consumer healthcare agency. Integrated DTC/DR Campaigns for: Genentech, Pfizer, Esai/PriCara, Boston Scientific
MRM/McCann, Senior Copywriter: 2001 - 2003
Bacardi, Irish Tourism, Maybelline, Marriott, SiriusXM, TGIFriday’s, Xbox Live (Beta Tester Program-Launch)
Greenstone Roberts, Copywriter: 1999 - 2000
Avis, Boulder Creek, Domino Sugar, Francesco Rinaldi
MVBMS, Summer Intern-to-Copywriter: 1996 - 1999
Where I learned how to write TV and Radio Spots: Dunkin' Donuts, Hammermill Paper, Lean Cuisine, MCI,
New Balance, and 1-800-Collect
Awards & Industry Recognition
2025: DTC Perspectives, Finalist: Mounjaro
2024: DTC Perspectives, Best Medical Device Campaign, Bronze, Paragard
2023: MANNY Awards, Finalist, Mounjaro
2022: MANNY Awards, Campaign Launch of the Year, Mounjaro
2021: Merit and Shortlist, MM&M Awards and MANNYs: Sunosi Social Campaign
2019: W3Awards Gold for Activism and Nominee, Awww Awards: 100EveryDay.org
2016: Winner, 3% Conference, Freelance Scholarship
2011: DTC Perspectives: Best Integrated Campaign and Point Roll Beanie Award: Advil
2009-2002: MM&M Finalist, Google Best Practices, Best of the Net, International Web Page Creative Excellence Award, DMA ECHO Silver and First-Ever DMA ECHO Interactive Leader Award
Judging
Caples, DMA ECHO, Effie Collegiate, One Club Education Jury, Client Pitch Jury, and Portfolio Reviewer
Speaking Engagements/Guest Lecturer/Panelist
The Mixx, Make Your Marketing Virtual Event, “Ask an Advertising Creative”
Be Braven Program: Participated in elevator pitch presentations. Boston University, Advertising Club. NYU Masters’ Program, “Creatives in Advertising” Panelist. Penn State, Advertising Club. San Jose State University, Portfolio Class. University of South Carolina, Advertising Class.
Featured in, "I Wrote the Book on Advertising," by Patrick Peduto. Podcast: Episode 132, "We Are Next."
Podcast: Season 2, Episode 3, “A Leap in the Dark: Pushing Envelopes
Workshops and Training
2025: Aprender Design Strategy & Design Course
2022: Julian Cole, Strategy Finishing School, various courses
2021: Women Who Create, Make Moves
2021: DeEtta James Diversity Training (two-month program) for Senior-Level Managers, FCB Health
2018: The Moth Storytelling Workshop
2017: General Assembly, UX Design Workshop
Education
SUNY Fashion Institute of Technology: Associates of Applied Science (AAS), Communication Design, 1995
Bachelor of Fine Arts (BFA), Advertising Design, 1997
Academic Experience: Adjunct Professor
SUNY Fashion Institute of Technology (FIT): 2002 - 2003; 2014 – 2022
Courses Taught: AD 216: Foundations in Advertising & Digital Design. AD 382: Art and Copy. AD 402: Idea Writing.
AD 468: Creative Advertising Portfolio. AD 491: Spring Internship. AD 498: Professional Preparation.
FIT Advertising and Digital Design Curriculum Committee
As one of the few working professionals in the department, I helped update course descriptions, wrote manifesto for
department, updated curriculum and created newer electives designed to broaden students’ skills in copywriting, social,
and 360 campaigns.
Course Creator, Writer, and Syllabi Author
New elective offered in the Spring of 2018 to present: AD402: Idea Writing
Certificate of Continuous Employment (CCE): Fall 2022
Earned after completing 72 hours of part-time service, including a minimum of 50 hours in the Communication Design Pathways AAS & Advertising & Digital Design BFA Programs
CUNY City College of NY, Fall 2008
Course Taught: ADPR 36300: Advertising Copywriting
Individual and team assignments, creating campaign ideas for various products and services.
Awards I Helped My Students Win
2019: One Show, Silver: Being an American for Budweiser, Merit Winners: Run More Chance for Brooks and
The Care Package for Dove
2017: Young Shits Winners and Graphis New Talent Award
2015: The BigAdGig Internship Winner
2025: DTC Perspectives, Finalist: Mounjaro
2024: DTC Perspectives, Best Medical Device Campaign, Bronze, Paragard
2023: MANNY Awards, Finalist, Mounjaro
2022: MANNY Awards, Campaign Launch of the Year, Mounjaro
2021: Merit and Shortlist, MM&M Awards and MANNYs: Sunosi Social Campaign
2019: W3Awards Gold for Activism and Nominee, Awww Awards: 100EveryDay.org
2016: Winner, 3% Conference, Freelance Scholarship
2011: DTC Perspectives: Best Integrated Campaign and Point Roll Beanie Award: Advil
2009-2002: MM&M Finalist, Google Best Practices, Best of the Net, International Web Page Creative Excellence Award, DMA ECHO Silver and First-Ever DMA ECHO Interactive Leader Award
Judging
Caples, DMA ECHO, Effie Collegiate, One Club Education Jury, Client Pitch Jury, and Portfolio Reviewer
Speaking Engagements/Guest Lecturer/Panelist
The Mixx, Make Your Marketing Virtual Event, “Ask an Advertising Creative”
Be Braven Program: Participated in elevator pitch presentations. Boston University, Advertising Club. NYU Masters’ Program, “Creatives in Advertising” Panelist. Penn State, Advertising Club. San Jose State University, Portfolio Class. University of South Carolina, Advertising Class.
Featured in, "I Wrote the Book on Advertising," by Patrick Peduto. Podcast: Episode 132, "We Are Next."
Podcast: Season 2, Episode 3, “A Leap in the Dark: Pushing Envelopes
Workshops and Training
2025: Aprender Design Strategy & Design Course
2022: Julian Cole, Strategy Finishing School, various courses
2021: Women Who Create, Make Moves
2021: DeEtta James Diversity Training (two-month program) for Senior-Level Managers, FCB Health
2018: The Moth Storytelling Workshop
2017: General Assembly, UX Design Workshop
Education
SUNY Fashion Institute of Technology: Associates of Applied Science (AAS), Communication Design, 1995
Bachelor of Fine Arts (BFA), Advertising Design, 1997
Academic Experience: Adjunct Professor
SUNY Fashion Institute of Technology (FIT): 2002 - 2003; 2014 – 2022
Courses Taught: AD 216: Foundations in Advertising & Digital Design. AD 382: Art and Copy. AD 402: Idea Writing.
AD 468: Creative Advertising Portfolio. AD 491: Spring Internship. AD 498: Professional Preparation.
FIT Advertising and Digital Design Curriculum Committee
As one of the few working professionals in the department, I helped update course descriptions, wrote manifesto for
department, updated curriculum and created newer electives designed to broaden students’ skills in copywriting, social,
and 360 campaigns.
Course Creator, Writer, and Syllabi Author
New elective offered in the Spring of 2018 to present: AD402: Idea Writing
Certificate of Continuous Employment (CCE): Fall 2022
Earned after completing 72 hours of part-time service, including a minimum of 50 hours in the Communication Design Pathways AAS & Advertising & Digital Design BFA Programs
CUNY City College of NY, Fall 2008
Course Taught: ADPR 36300: Advertising Copywriting
Individual and team assignments, creating campaign ideas for various products and services.
Awards I Helped My Students Win
2019: One Show, Silver: Being an American for Budweiser, Merit Winners: Run More Chance for Brooks and
The Care Package for Dove
2017: Young Shits Winners and Graphis New Talent Award
2015: The BigAdGig Internship Winner