For 5 days in July 2017, I ran a two-day, "Creative Bootcamp Immersion" and a three-day, "Thinking Creatively Immersion" for the marketing and creative department of a leading healthcare company. We talked in-depth about insights, how to write better briefs, looked at dozens of creative campaigns, and I performed various creative exercises to help the group flex their muscles and put everything we learned over the week, into practice.
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